Introduction: In this episode of the “Hemp Love” podcast, host Wolf Krammel engages in an insightful conversation with Shayda Torabi, the founder of RestartCBD. This discussion provides a deep dive into the origins of RestartCBD, Shayda’s personal journey in the CBD industry, their commitment to education, and the ever-evolving landscape of CBD and hemp-derived products.
The Birth of RestartCBD: RestartCBD, a CBD brand hailing from Austin, Texas, took its first steps in 2018, right before the Farm Bill brought about federal legalization of hemp. Initially, the brand centered on CBD, but as regulations and opportunities evolved, they expanded their product range to include various cannabinoids, such as CBG, CBN, Delta 8, and hemp-derived Delta 9 THC. RestartCBD proudly stands as a women-owned, family-run business with a fervent passion for educating and advocating for hemp and cannabis.
Shayda’s Journey into CBD: Shayda’s personal connection to the CBD industry began to take shape after a life-altering car accident in 2015. CBD played a pivotal role in her recovery and led her down the path of exploring the medicinal aspects of cannabis and hemp. This journey eventually fueled her and her family’s commitment to joining the industry, all driven by the desire to share the potential of this remarkable plant with their community. Particularly in Texas, where traditional cannabis remains largely restricted, they aim to create a comfortable space for people to engage with cannabis.
Education and Product Diversification: RestartCBD places a strong emphasis on education, understanding that the CBD and hemp industry can be bewildering for consumers. Their goal is to simplify complex information and provide easily digestible content to their customers. They achieve this through in-depth research, in-house testing, and an anecdotal approach. Their product line-up is diverse, ensuring that all items are of the highest quality and compliant with regulations. The brand continuously explores the benefits of different cannabinoids, dosing, and consumption methods.
The Online and Physical Presence: RestartCBD operates both a physical store in North Austin and an e-commerce platform. The brand encounters challenges related to online platforms and banking, owing to the unique regulatory environment of the hemp industry. The pandemic expedited the shift towards online shopping, prompting RestartCBD to enhance its digital presence, thereby reaching a broader national audience.
Best-Selling Products: CBD remains a core component of RestartCBD’s product offerings, but the brand acknowledges the growing interest in THC-related cannabinoids, especially those believed to offer therapeutic benefits. Customers are attracted to a variety of cannabinoids, depending on their specific needs, from pain relief to anxiety management. Educating consumers about different cannabinoids and product options is an integral part of RestartCBD’s mission.
Success Stories and the Role of Education: RestartCBD has encountered numerous success stories, particularly when customers, often parents, seek CBD or other cannabinoids for the well-being of their children. The brand takes a cautious approach, emphasizing the importance of consulting with medical professionals. To further support their customers’ healthcare decisions, RestartCBD has partnered with “Leaf 411,” a nurse-staffed cannabis hotline, offering expert advice on cannabinoid usage.
The Future of the CBD Industry: The future of the CBD industry remains uncertain, with the impending expiration of the Farm Bill. However, Shayda anticipates that new legislation will likely provide a regulatory framework for the industry. RestartCBD remains excited about the ongoing research into cannabinoids and the introduction of innovative products, such as beverages, to cater to a diverse range of consumers.
Connecting with RestartCBD: To connect with RestartCBD and access educational resources, visit their website at restartcbd.com. Additionally, you can follow them on Instagram or explore their informative YouTube channel at youtube.com/restartCBD. RestartCBD’s commitment to educating and empowering consumers continues to be a driving force in the ever-evolving world of CBD and hemp-derived products.