Introducing the Guests
In a world where environmental concerns are on the rise, the fashion industry is undergoing a transformation towards sustainability. The Podcast delves into this movement, spotlighting Heritage, a pioneering hemp clothing brand. In this engaging episode, Wolf Krammel hosts Miles from Airetage, the founder of Heritage, to discuss the brand’s journey, the remarkable qualities of hemp textiles, and the vital role sustainable fashion plays in our world.
The Birth of a Sustainable Vision
Miles explains that his inspiration for Heritage came from a high school business course, where he explored various entrepreneurial ideas. Growing up in frigid Chicago, he had a fondness for comfortable hoodies. A simple Google search led him to discover hemp as a sustainable and versatile fabric, which intrigued him. He soon realized that hemp was often misunderstood as cannabis or marijuana, and his mission became clear: to educate people about the distinct qualities and benefits of hemp textiles.
Hemp as a Sustainable Powerhouse
Hemp’s allure lies in its dual advantages. On the agricultural front, hemp acts as a phytoremediator, cleansing the soil and sequestering carbon. It grows rapidly, making it an eco-friendly choice for textiles. Miles highlights that it is also antimicrobial, antibacterial, antifungal, and boasts incredible tensile strength, ensuring longevity in clothing. Unlike cotton, hemp garments retain their shape and even become softer with each wash.
Blending Hemp with Comfort
Hemp, while durable, can feel coarse to the touch. Miles explains that a blend of 45% hemp, 45% organic cotton, and 10% Nine Fiber, a proprietary upcycled material, creates the ideal balance of comfort and sustainability. Nine Fiber not only enhances the fabric but also minimizes waste, aligning with Heritage’s mission of reducing environmental impact.
Expanding the Sustainable Lineup
Currently, Heritage offers hemp hoodies, but Miles envisions a broader catalog, including shorts, t-shirts, wet pants, and socks, aiming to cater to a wide audience. Despite having no prior fashion experience, his dedication and research have driven Heritage to grow.
Sourcing and Manufacturing
Heritage’s clothing is handmade in Los Angeles, California, with raw hemp sourced from China, where hemp textile technologies are more advanced. This global approach ensures quality and sustainable production. The blend of hemp and Nine Fiber creates a unique product that represents a significant step toward eco-conscious fashion.
Caring for Your Hemp Garments
Miles offers insights into maintaining hemp clothing. The garments should be washed on cold, preferably on a delicate cycle, and tumble-dried on low or equivalent settings. Over time, hemp clothing becomes softer, ensuring that you’ll enjoy your sustainable wardrobe for years to come.
Join the Sustainable Fashion Movement
Miles encourages everyone to explore and embrace hemp clothing, emphasizing that hemp is a unique, sustainable, and durable material. To connect with Heritage and explore their offerings, you can follow them on various social media platforms or visit their website.
Conclusion: Making Sustainable Fashion Mainstream
The podcast with Miles from Airetage uncovers the transformative potential of hemp in the fashion industry. Heritage’s dedication to sustainability and innovation highlights the path towards eco-friendly, long-lasting clothing. By educating consumers about the benefits of hemp textiles, Heritage is playing a crucial role in the shift towards sustainable fashion, making it more accessible and mainstream. The podcast serves as a reminder that sustainability and style can seamlessly coexist, and it starts with conscious choices and education.